Exploring the 3 Types of Intentional Networking for Lasting Professional Growth

Here at the National Connector Program, we talk about Intentional Networking.

A lot.

So, what exactly do we mean when we say this program is rooted in Intentional Networking?

Well, we consider it to be controlled, carefully considered relationship building for specific purposes and toward specific goals.

When you consider that you are just building relationships and getting to know more people, it isn’t as intimidating or challenging as what you might imagine when you think of “networking.”

Intentional Networking takes the intimidation factor out of “networking” and gives some structure for how to connect with others as your career, life, and goals evolve.

Three Main Types of Networking

There are three types of networking, and they are well described in a 2007 article in the Harvard Business Review by Herminia Ibarra and Mark Hunter titled “How Leaders Create and Use Networks.”

The three types are Personal, Strategic, and Operational. Each are important in their own way and understanding them better will help map out your approach to Intentional Networking – who you will want to talk to as well as why and how you’ll start the conversation.

1. Personal networks are so important and can contribute to your professional development and your personal fulfillment. This category includes networking around your personal interests, your personal and professional passions, and connections you feel drawn to such as Alumni associations, volunteer roles, and more.

   • This is the type of networking that helps you connect with mentors, coaches, and opportunities for personal and professional growth through general conversations.
   • It can be a safe space for growth because it is at arm’s length from your professional life.
   • This is a great way to discuss new ideas, understand connections, ask tough questions, and receive honest feedback.
   • Tip: Always be aware of what others are bringing to the table because personal networks can easily become strategic networks or can lead you to new opportunities because they are broader and sometimes more wide reaching!

2. Strategic networks grow from thinking about the future and considering who can help you get where you want to go. These are often built within your profession, current or future opportunities.

   • If you are currently working, they can be built within your organization or with colleagues in adjacent organizations. It is important to take the time to consider where you want to go and who might already be there, who has taken a similar path, and who can help you accomplish your goals. Then, develop a plan to reach out to these individuals for an informational interview or a coffee meeting. This gives you the opportunity to connect with them, ask for referrals, and grow your network exponentially while also gaining valuable information and contacts that can help you progress to reach your goals.
   • If you don’t know where to start or you are just beginning your career, this can also happen on social media networks like LinkedIn.
   • Look around your organization, your industry, or your personal network, and see where you want to begin. Don’t be afraid to reach out from there!

3. Operational networks are more for those who have a career path they want to grow in and/or excel within their current organization. These networks include people who can help you get the things done you need to get done on a daily basis.

   • If you are thinking of starting your own business, or you have a side-hustle, then this network is very important for you to harness and build.
   • If you are still looking for a position, you’ll want to focus your energy and time on strategic and personal networks, as that is where you will find the most benefit.

These three types of networking can overlap, depending on your circumstances, and they are all very helpful for your overall growth and development – be sure to think about cultivating these types of networks, using them regularly, and offering your skills and abilities to them.

Head over to our LinkedIn page, we’ve got a poll about how you Intentionally Network – answer the poll and tell us your story in the comments!